Respected industry powerhouse, Toni Ferrara brings 12+ years of experience in Public Relations, Brand/Influencer Strategy, and Creative Direction specializing in both luxury & lifestyle brands, with a focus on the Fashion, Beauty, and Fitness industries. Her background as a Top Celebrity Fashion Stylist & Influencer garnered her relationships with celebrity clientele including: Matthew McConaughey, Kate Beckinsale, Kim Kardashian, Kristin Chenoweth, Scarlett Johansson, Ryan Seacrest, Yara Shahidi, among others. Her work has been seen in Harper's Bazaar, InStyle, Vogue Italia, Elle, Marie Claire, GQ, among others. She’s built fashion-tech brands ShoeDazzle, Pose, SeeItFit, to name a few. She’s seen success with her ability to build brand awareness with inventive publicity campaigns and events, and targeted strategies. It's important to her always stay immersed in the fashion industry's ever changing climate and to be versatile while always remaining challenged.
By night, Toni is the Founder and Editor-in-Chief of the fitness blog CardioCouture.com. Her love affair of fashion & fitness propelled her to put her passion into print inspiring women who love activewear. Most notably recognized for her "Get The Look" breakdowns, she teaches women how to get the replica, the budget friendly, and size inclusive versions of today's celebrity trainers hottest gym looks. From a young girl who rocked hot pink leg warmers and leotards trying to keep up with her mom and Jane Fonda's latest and greatest fitness program, she's cultivated her love affair with activewear. One of her prized possessions is her mom's vintage record of Olivia Newton John's "Physical". (Although back then, she thought the song was about working out.)